The Soft Launch

Delicate drops for not-so-delicate hearts.

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Girl wearing white Shine Bright women’s t-shirt from The Edi Archive, featuring a holographic pink ribbon design in dreamy coquette-core aesthetic.

Shine Bright Women's T-Shirt

Regular price From Rs. 848.00
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Shine Bright A little shimmer goes a long way. The Shine Bright Women’s T-Shirt in...
Girl wearing black Wrap Me In Glitter women’s t-shirt from The Edi Archive, featuring a croissant wrapped in a pink bow and topped with sparkles.

Wrap Me In Glitter Women's T-Shirt

Regular price From Rs. 848.00
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Wrap Me In Glitter Croissants, coquette, and a little chaos. The Wrap Me In Glitter...
Girl wearing white cotton Black Vibe women’s t-shirt from The Edi Archive, featuring all-black coquette collage with black teddy, book, and bow.
Girl wearing white cotton Black Vibe women’s t-shirt from The Edi Archive, featuring all-black coquette collage with black teddy, book, and bow.

Black Vibe Women's T-Shirt

Regular price From Rs. 848.00
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Black Vibe Soft. Dark. Effortlessly iconic. The Black Vibe Women’s T-Shirt is a dreamy black-on-black...
Girl wearing white cotton Sealed Perfection women’s t-shirt from The Edi Archive, with red stamp-style coquette bow graphic in soft vintage aesthetic.

Sealed Perfection Women's T-Shirt

Regular price From Rs. 848.00
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Sealed Perfection Signed, sealed, and full of main character energy — the Sealed Perfection Women’s...
Girl wearing white cotton Pearly Princess women’s t-shirt from The Edi Archive, featuring a satin pink bow with crystal and pearl detailing in coquette-core style.

Pearly Princess Women's T-Shirt

Regular price From Rs. 848.00
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Pearly Princess Delicate. Decadent. Just the right amount of dramatic. The Pearly Princess Women’s T-Shirt...
Girl wearing white cotton Shake It Baby women’s t-shirt from The Edi Archive, featuring a pink milkshake with rhinestone glaze in coquette-core aesthetic.

Shake It Baby Women's T-Shirt

Regular price From Rs. 848.00
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Shake It Baby A little sugar, a lot of sparkle — the Shake It Baby...
Girl wearing white cotton Pretty Please women’s t-shirt from The Edi Archive, featuring a cute coquette cat, styled in soft, Pinterest-core aesthetic.

Pretty Please Women's T-Shirt

Regular price From Rs. 848.00
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Pretty Please Sweet but strategic — the Pretty Please Women’s T-Shirt is for the soft...
Girl wearing white cotton MyPonyWorld women’s t-shirt from The Edi Archive, styled in dreamy, coquette-core aesthetic.

My Pony World Women's T-Shirt

Regular price From Rs. 848.00
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My Pony World Whimsical, nostalgic, and a little bit chaotic — the My Pony World...
Girl wearing white cotton crop tank top with soft black watercolor lace bow design, styled in elegant yet edgy queen-core energy.

OG Queen Crop Tank Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
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🧩 OG Queen You’re not new to this — you’ve always been the moment. The...
Girl wearing white cotton crop tank top with “Pink Cherry” design from The Edi Archive, styled in playful retro-cute aesthetic.

Pink Cherry Crop Tank Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
🧩 Pink Cherry Sweet. Sassy. Slightly unhinged. The Pink Cherry Crop Tank is a summer...
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