The Soft Launch

Delicate drops for not-so-delicate hearts.

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Faded Fresco oversized Hawaiian style camp collar shirt, front and back view of the full abstract brushstroke print, The Soft Launch collection by The Edi Archive
Faded Fresco oversized Hawaiian style camp collar shirt, front and back view of the full abstract brushstroke print, The Soft Launch collection by The Edi Archive
On Sale

Faded Fresco Hawaiian Shirt

Regular price Rs. 2,389.00
Sale price Rs. 2,389.00 Regular price Rs. 2,999.00
Unit price
🎨 SOFT LAUNCH Perfect for brunches, gallery days, beach holidays, slow weekends, and effortless everyday...
Velvet Moth Regular Fit Hawaiian Shirt by The Edi Archive from The Soft Launch Collection, men's forest green linen blend resort shirt with minimal moth print styled with cream linen trousers
Velvet Moth Regular Fit Hawaiian Shirt by The Edi Archive from The Soft Launch Collection, men's forest green linen blend resort shirt with minimal moth print styled with cream linen trousers

Velvet Moth Hawaiian Shirt

Regular price Rs. 2,899.00
Sale price Rs. 2,899.00 Regular price
Unit price
🦋 THE SOFT LAUNCH Perfect for brunch dates, café hopping, resort holidays, evening dinners, creative...
Desi Baddie cream graphic matte satin summer shirt by The Edi Archive, Ctrl+Me Collection, styled with traditional Indian jewellery and sunglasses, featuring bold desi pop-art illustrations and statement typography
Desi Baddie cream graphic matte satin summer shirt by The Edi Archive, Ctrl+Me Collection, styled with traditional Indian jewellery and sunglasses, featuring bold desi pop-art illustrations and statement typography
On Sale

Desi Baddie Graphic Matte Satin Summer Shirt

Regular price From Rs. 1,699.00
Sale price From Rs. 1,699.00 Regular price Rs. 2,899.00
Unit price
Desi Baddie Drama is temporary. Masala is forever. Desi Baddie is a statement-making women’s summer...
Butter Fingers Trio Co-Ord Set with tube top mini skirt pencil skirt and free scrunchie from The Soft Launch Collection by The Edi Archive
Butter Fingers Trio Co-Ord Set with tube top mini skirt pencil skirt and free scrunchie from The Soft Launch Collection by The Edi Archive
On Sale

Butter Fingers Trio Co-Ord Set

Regular price Rs. 3,226.00
Sale price Rs. 3,226.00 Regular price Rs. 4,426.00
Unit price
🍯 One print. Three pieces. Way too many outfits. Meet the Butter Fingers Trio Co-Ord...
In The Waiting pink and cream checkered matte satin summer shirt with black cat detail by The Edi Archive, Soft Launch Collection, styled with cream trousers
In The Waiting pink and cream checkered matte satin summer shirt with black cat detail by The Edi Archive, Soft Launch Collection, styled with cream trousers
On Sale

In The Waiting Pink Checkered Matte Satin Summer Shirt

Regular price From Rs. 1,499.00
Sale price From Rs. 1,499.00 Regular price Rs. 2,899.00
Unit price
In The Waiting Somewhere between a sweet summer morning and a plan you’re still waiting...
Girl wearing white Bright Like A Diamond women’s t-shirt from The Edi Archive, featuring a black coquette bunny styled in soft dark romantic aesthetic.

Bright Like A Diamond Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Bright Like A Diamond Dark, dreamy, and dangerously adorable — the Bright Like A Diamond...
Close-up of a woman wearing the cream Matcha Club graphic ringer T-shirt with mustard contrast trim, showing the green kawaii matcha design on the front.
Close-up of a woman wearing the cream Matcha Club graphic ringer T-shirt with mustard contrast trim, showing the green kawaii matcha design on the front.
On Sale

Matcha Club Ringer T-Shirt

Regular price Rs. 1,299.00
Sale price Rs. 1,299.00 Regular price Rs. 2,899.00
Unit price
Your matcha era called. It wants this T-shirt. 🍵 Meet Matcha Club, a playful ringer...
Butter Lines Tube Top and Pencil Skirt Set styled with denim jacket from The Soft Launch Collection by The Edi Archive
Butter Lines Tube Top and Pencil Skirt Set styled with denim jacket from The Soft Launch Collection by The Edi Archive
On Sale

Butter Lines Tube Top & Pencil Skirt Co-Ord Set

Regular price Rs. 2,244.00
Sale price Rs. 2,244.00 Regular price Rs. 2,828.00
Unit price
🍯 Butter Lines, sweet but make it a whole look Soft yellow, bold black, and...
Butter Lines Tube Top and Mini Skirt Set by The Edi Archive from The Soft Launch Collection, fitted yellow striped two-piece outfit
Butter Lines Tube Top and Mini Skirt Set by The Edi Archive from The Soft Launch Collection, fitted yellow striped two-piece outfit
On Sale

Butter Lines Tube Top & Mini Skirt Set

Regular price Rs. 1,840.00
Sale price Rs. 1,840.00 Regular price Rs. 2,028.00
Unit price
🍯 Butter Lines, twice the fun Soft butter yellow, bold chocolate stripes, and a matching...
Butter Lines Pencil Skirt by The Edi Archive from The Soft Launch Collection, yellow and chocolate striped women's pencil skirt with side slit
Butter Lines Pencil Skirt by The Edi Archive from The Soft Launch Collection, yellow and chocolate striped women's pencil skirt with side slit

Butter Lines Pencil Skirt

Regular price Rs. 1,999.00
Sale price Rs. 1,999.00 Regular price
Unit price
🍯 Butter Lines, sweet but make it bold Soft butter yellow, bold chocolate stripes, and...
Butter Lines Mini Skirt from The Soft Launch Collection by The Edi Archive, yellow and black striped women's mini skirt
Butter Lines Mini Skirt from The Soft Launch Collection by The Edi Archive, yellow and black striped women's mini skirt

Butter Lines Mini Skirt

Regular price Rs. 1,199.00
Sale price Rs. 1,199.00 Regular price
Unit price
🍯 Butter Lines, sweet but make it bold Soft yellow, bold black, and absolutely impossible...
Butter Lines Tube Top from The Soft Launch Collection by The Edi Archive, yellow and black striped tube top front view
Butter Lines Tube Top from The Soft Launch Collection by The Edi Archive, yellow and black striped tube top front view

Butter Lines Tube Top

Regular price Rs. 829.00
Sale price Rs. 829.00 Regular price
Unit price
🍯 Butter Lines, sweet but make it bold Soft yellow, bold black, and absolutely impossible...
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