The Soft Launch

Delicate drops for not-so-delicate hearts.

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Girl wearing white Pink Cherry women’s crop top from The Edi Archive, featuring soft coquette-style cherry design in minimal fruity aesthetic.

Pink Cherry Crop Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
Pink Cherry She’s fruity, flirty, and has no time for bad vibes. The Pink Cherry...
Girl wearing white I’m Just A Girl women’s t-shirt from The Edi Archive, featuring pastel coquette cake that says “I’m just a girl” in frosted pink script.

I'm Just A Girl Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
I'm Just A Girl Frosted feelings, fondant rage. The I’m Just A Girl Women’s T-Shirt...
Girl wearing white I-Spy women’s t-shirt from The Edi Archive, featuring a watercolor coquette cat peeking from lace in soft mysterious aesthetic.

I-Spy Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
I-Spy Soft paws, sharp gaze. The I-Spy Women’s T-Shirt features a cute watercolor coquette cat...
Girl wearing white Island Life women’s t-shirt from The Edi Archive, with a watercolor grid of beach icons like pearl, shell, flower, oyster, and starfish in coquette aesthetic.

Island Life Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Island Life Sun-kissed, salt-tangled, and soul-soothing — the Island Life Women’s T-Shirt brings together the...
Girl wearing white Cherry Berry women’s t-shirt from The Edi Archive, featuring a holographic cherry in coquette aesthetic with glossy detail.

Cherry Berry Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Cherry Berry Glossy, girly, and just the right amount of glam — the Cherry Berry...
Girl wearing white Bright Like A Diamond women’s t-shirt from The Edi Archive, featuring a black coquette bunny styled in soft dark romantic aesthetic.

Bright Like A Diamond Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Bright Like A Diamond Dark, dreamy, and dangerously adorable — the Bright Like A Diamond...
Girl wearing white Savage Cupcake women’s t-shirts from The Edi Archive, featuring two pink cupcakes stacked and linked with a gold chain, styled in cute baddie aesthetic.
Girl wearing white Savage Cupcake women’s t-shirts from The Edi Archive, featuring two pink cupcakes stacked and linked with a gold chain, styled in cute baddie aesthetic.

Savage Cupcake Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
White
Black
Savage Cupcake Two cupcakes, one attitude. The Savage Cupcake Women’s T-Shirt features a stack of...
Girl wearing white Bow To The Queen women’s t-shirt from The Edi Archive, featuring a two-toned watercolor bow with crystal details in royal coquette aesthetic.

Bow To The Queen Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Bow To The Queen Quiet luxury in bow form. The Bow To The Queen Women’s...
Girl wearing white King N Queen women’s t-shirt from The Edi Archive, featuring soft pink coquette king and queen playing card illustrations.

King N Queen Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
King N Queen Not your usual deck. The King N Queen Women’s T-Shirt features coquette-style...
Girl wearing white Cupcake Qween women’s t-shirt from The Edi Archive, featuring a pastel pink watercolor cupcake styled in cute coquette-core aesthetic.

Cupcake Qween Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Cupcake Qween Sugar, but make it sovereign. The Cupcake Qween Women’s T-Shirt features a watercolor-style...
Girl wearing white Call Me Bae women’s t-shirt from The Edi Archive, with a soft pink grid of coquette icons like purse, lipstick, mirror, and ribbon-tied letter.

Call Me Bae Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Call Me Bae Flirty, dainty, and dangerously well-accessorized — the Call Me Bae Women’s T-Shirt...
Girl wearing black Bowy Delish women’s t-shirt from The Edi Archive, featuring a croissant wrapped in a pink bow, styled in cute coquette breakfast-core aesthetic.
Girl wearing black Bowy Delish women’s t-shirt from The Edi Archive, featuring a croissant wrapped in a pink bow, styled in cute coquette breakfast-core aesthetic.

Bowy Delish Women's Plus Size T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Black
White
Bowy Delish Cute carbs only. The Bowy Delish Women’s T-Shirt is a love letter to...
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