The Soft Launch

Delicate drops for not-so-delicate hearts.

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Girl wearing white Lacey Affair women’s t-shirt from The Edi Archive, with watercolor pink bow and pearl heart at the center, styled in soft romantic coquette aesthetic.

Lacey Affair Women's T-Shirt

Regular price From Rs. 848.00
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Lacey Affair The kind of softness that stops time. The Lacey Affair Women’s T-Shirt features...
Girl wearing white Fictionless women’s t-shirt from The Edi Archive, with pink grid of carousel, teddy, swan, and coquette icons styled in soft romantic aesthetic.

Fictionless Women's T-Shirt

Regular price From Rs. 848.00
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Fictionless Too soft to be a lie. The Fictionless Women’s T-Shirt is a white cotton...
Girl wearing white Pretty Princess women’s t-shirt from The Edi Archive, featuring a minimal watercolor pink ribbon in soft coquette aesthetic.

Pretty Princess Women's T-Shirt

Regular price From Rs. 848.00
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Soft Girl Era She’s emotional. She’s adorable. She’s not here for anyone’s hard-core energy. The...
Girl wearing white Soft Girl Era women’s t-shirt from The Edi Archive, featuring soft aesthetic pink visuals for emotional and Pinterest-core girls.

Soft Girl Era Women's T-Shirt

Regular price From Rs. 848.00
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Soft Girl Era She’s emotional. She’s adorable. She’s not here for anyone’s hard-core energy. The...
Girl wearing white Shine Bright women’s t-shirt from The Edi Archive, featuring a holographic pink ribbon design in dreamy coquette-core aesthetic.

Shine Bright Women's T-Shirt

Regular price From Rs. 848.00
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Shine Bright A little shimmer goes a long way. The Shine Bright Women’s T-Shirt in...
Girl wearing black Wrap Me In Glitter women’s t-shirt from The Edi Archive, featuring a croissant wrapped in a pink bow and topped with sparkles.

Wrap Me In Glitter Women's T-Shirt

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Wrap Me In Glitter Croissants, coquette, and a little chaos. The Wrap Me In Glitter...
Girl wearing white cotton Black Vibe women’s t-shirt from The Edi Archive, featuring all-black coquette collage with black teddy, book, and bow.
Girl wearing white cotton Black Vibe women’s t-shirt from The Edi Archive, featuring all-black coquette collage with black teddy, book, and bow.

Black Vibe Women's T-Shirt

Regular price From Rs. 848.00
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Black Vibe Soft. Dark. Effortlessly iconic. The Black Vibe Women’s T-Shirt is a dreamy black-on-black...
Girl wearing white cotton Sealed Perfection women’s t-shirt from The Edi Archive, with red stamp-style coquette bow graphic in soft vintage aesthetic.

Sealed Perfection Women's T-Shirt

Regular price From Rs. 848.00
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Sealed Perfection Signed, sealed, and full of main character energy — the Sealed Perfection Women’s...
Girl wearing white cotton Pearly Princess women’s t-shirt from The Edi Archive, featuring a satin pink bow with crystal and pearl detailing in coquette-core style.

Pearly Princess Women's T-Shirt

Regular price From Rs. 848.00
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Pearly Princess Delicate. Decadent. Just the right amount of dramatic. The Pearly Princess Women’s T-Shirt...
Girl wearing white cotton Shake It Baby women’s t-shirt from The Edi Archive, featuring a pink milkshake with rhinestone glaze in coquette-core aesthetic.

Shake It Baby Women's T-Shirt

Regular price From Rs. 848.00
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Shake It Baby A little sugar, a lot of sparkle — the Shake It Baby...
Girl wearing white cotton Pretty Please women’s t-shirt from The Edi Archive, featuring a cute coquette cat, styled in soft, Pinterest-core aesthetic.

Pretty Please Women's T-Shirt

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Pretty Please Sweet but strategic — the Pretty Please Women’s T-Shirt is for the soft...
Girl wearing white cotton MyPonyWorld women’s t-shirt from The Edi Archive, styled in dreamy, coquette-core aesthetic.

My Pony World Women's T-Shirt

Regular price From Rs. 848.00
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My Pony World Whimsical, nostalgic, and a little bit chaotic — the My Pony World...
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