The Soft Launch

Delicate drops for not-so-delicate hearts.

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Girl wearing white Pink In Pony women’s tank top from The Edi Archive, featuring a watercolor pink pony in soft coquette aesthetic.

Pink In Pony Women's Tank Top

Regular price Rs. 848.00
Sale price Rs. 848.00 Regular price
Unit price
White
Pink In Pony Whimsy on four hooves. The Pink In Pony Women’s Tank Top features...
Girl wearing white Field Of Spring women’s tank top from The Edi Archive, featuring a soft floral coquette print in airy spring-inspired aesthetic.

Field Of Spring Women's Tank Top

Regular price Rs. 848.00
Sale price Rs. 848.00 Regular price
Unit price
White
Field Of Spring Soft blooms, softer rebellion. The Field Of Spring Women’s Tank Top features...
Girl wearing black Bridgerton women’s tank top from The Edi Archive, featuring vintage romantic letter-inspired design in soft coquette aesthetic.
Girl wearing black Bridgerton women’s tank top from The Edi Archive, featuring vintage romantic letter-inspired design in soft coquette aesthetic.

Bridgerton Women's Tank Top

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Black
White
Bridgerton A little lace, a lot of longing. The Bridgerton Women’s Tank Top channels soft...
Girl wearing white Kalesh Queen crop top with sleeves from The Edi Archive, styled with bold graphic text in drama-core Ctrl+Me aesthetic.

Kalesh Queen Crop Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
Kalesh Queen She doesn’t start fights — she *is* the vibe. The Kalesh Queen Women’s...
Girl wearing white Croissant N Coffee women’s crop top from The Edi Archive, featuring pastel coquette-style croissant and coffee graphic.

Croissant N Coffee Crop Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
Croissant N Coffee Main character mornings only. The Croissant N Coffee Women’s Crop Top features...
Girl wearing black Bow To The Queen women’s crop top from The Edi Archive, featuring a crystal-embellished watercolor bow in regal coquette aesthetic.

Bow To The Queen Crop Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
Bow To The Queen Bold, black, and crowned in softness. The Bow To The Queen...
Girl wearing white Pink Cherry women’s crop top from The Edi Archive, featuring soft coquette-style cherry design in minimal fruity aesthetic.

Pink Cherry Crop Top

Regular price Rs. 799.00
Sale price Rs. 799.00 Regular price
Unit price
Pink Cherry She’s fruity, flirty, and has no time for bad vibes. The Pink Cherry...
Girl wearing white I’m Just A Girl women’s t-shirt from The Edi Archive, featuring pastel coquette cake that says “I’m just a girl” in frosted pink script.

I'm Just A Girl Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
I'm Just A Girl Frosted feelings, fondant rage. The I’m Just A Girl Women’s T-Shirt...
Girl wearing white I-Spy women’s t-shirt from The Edi Archive, featuring a watercolor coquette cat peeking from lace in soft mysterious aesthetic.

I-Spy Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
I-Spy Soft paws, sharp gaze. The I-Spy Women’s T-Shirt features a cute watercolor coquette cat...
Girl wearing white Island Life women’s t-shirt from The Edi Archive, with a watercolor grid of beach icons like pearl, shell, flower, oyster, and starfish in coquette aesthetic.

Island Life Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Island Life Sun-kissed, salt-tangled, and soul-soothing — the Island Life Women’s T-Shirt brings together the...
Girl wearing white Cherry Berry women’s t-shirt from The Edi Archive, featuring a holographic cherry in coquette aesthetic with glossy detail.

Cherry Berry Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
Cherry Berry Glossy, girly, and just the right amount of glam — the Cherry Berry...
Girl wearing white Savage Cupcake women’s t-shirts from The Edi Archive, featuring two pink cupcakes stacked and linked with a gold chain, styled in cute baddie aesthetic.
Girl wearing white Savage Cupcake women’s t-shirts from The Edi Archive, featuring two pink cupcakes stacked and linked with a gold chain, styled in cute baddie aesthetic.

Savage Cupcake Women's T-Shirt

Regular price From Rs. 848.00
Sale price From Rs. 848.00 Regular price
Unit price
White
Black
Savage Cupcake Two cupcakes, one attitude. The Savage Cupcake Women’s T-Shirt features a stack of...
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